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Are You Winning or Losing In Google?When tracking how well you're doing against competitors in Google are you winning, losing or just holding your own? Don't know? Doesn't surprise me. Most have no clue if they're winning the Google rankings battle much less the war. Which is a shame since keeping score is so simple. Here's all you do. Identify the Competition Track Page Rank Ferret Out How Many Pages in Google Gauge Both Quantity and Quality of Inbound Links Track Traffic Keep an Eye on Them That's it. That's all that counts really. Here's how to do it. ** Identify Your Competitors Not hard. Just identify the top 5 competitors in your niche you want to outrank. ** Track Page Rank (PR) Pick the two or three "must-win" keywords you want to come out on top for. Use the Google toolbar http://toolbar.google.com to track the PR of competitors' home pages plus the two or three other pages optimized for those competitive keywords you picked. Note the PR of each on a spreadsheet. ** How Many Pages in Google? Again pretty simple if you have this tool: http://www.neutralize.com/cmsvp/index.htm In the left hand column you'll see it asks "How well optimized is your website?" Now I don't give a rat's behind about mine, necessarily. But I do care about those pesky competitors. Enter the competitor's URL Stick in some guessimate for how many pages on their site Hit the "check now" button. The result will show you how many pages they've got in Google, FAST, altaVista, and Inktomi. While I track all of them - at least track the pages in Google. ** Gauge Quantity and Quality of Inbound Links It's a cinch if you use MSN or HotBot to get the number or quantity of inbound links since they're more inclusive. Google on the other hand will only reveal in bound links from PR 4 sites or higher. BAM! There's your take on quality. Here's how. Using MSN http://search.msn.com stick: domainlink:www.competitor.com in the search box. All pages linking to www.competitor.com are returned. Do the same with Google for higher PR links. Using link:www.competitor.com Record the count of all links plus high quality links on your spreadsheet. (Be sure to subtract the internal links from pages in the website in question.) ** Track Traffic Use either Alexa's Toolbar http://download.alexa.com or visit Alexa http://www.alexa.com to grab traffic stats. While far from perfect since it can be manipulated, you can still get a decent estimate of traffic as measured by users with the Alexa toolbar visiting the sites. To keep it simple just track the traffic rank. Then to close the loop… ** Keep an Eye on Them Use a page monitoring service to watch competitor sites like a hawk. Sure some would call this spying. But that has such a negative connotation. I prefer monitoring. And here's the free tool to use that makes this automatic. Change Detect http://www.changedetect.com will email you whenever a site it's monitoring for you changes. This gives you yet one more way to track if the webmaster is actively improving their site or asleep at the switch. Now the easiest way to recognize trends is to graph what's going on. You'll be able to see right away if the trend is your friend or not. Look. Don't be blindsided like a frog in water on the stove. Who will boil to death because he doesn't detect what's going on. ** Track your closest rivals. ** Compare your stats to theirs. ** Re-act accordingly. It's easy and doesn't take more than 20-30 minutes a week given the tools revealed. Yet doing so gives you the marketing intelligence you need to improve your Google ranking or hold your own. No matter what your competitors are doing. About the author: How much is more traffic worth to your business? Take John Gergye's Search Engine Quiz and get a special report "Coming Out On Top" with 49 tools that make it easy to get more traffic. http://www.traffic-test-tube.com/search-engine-quiz.shtml www.traffic-test-tube.com/search-engine-quiz.shtml Circulated by Article Emporium 6 Simple Ways Writing Articles Will Improve Your Link Popularity and Increase Visitors to Your Web Site for Free Article writing and distribution creates free one way incoming links back to your web site. Link building in this manner increases your web sites exposure, visitors and you overall search engine rankings. By using the following techniques you can dramatically improve your web site ... Using Keywords and Keyword Phrases Effectively For best search engine optimization, you must use your keywords and keywords phrases effectively. For optimal effectiveness, use different keywords and/or keyword phrases on each page of your website. Optimize each page for those keywords and/or keyword phrases that are r... Web Site Promotion: Writing Articles To Promote Your Website You may already know how effective writing articles for web promotion can be. If not, don't dismiss it as trivial or overdone. The fact is, web site promotion using well written targeted articles WORKS! Educating your prospect to the benefits of using your product makes them an eve... Using Keywords and Keyword Phrases Effectively For best search engine optimization, you must use your keywords and keywords phrases effectively. For optimal effectiveness, use different keywords and/or keyword phrases on each page of your website. Optimize each page for those keywords and/or keyword phrases that are r... SEO Advertisting & Pay Per Click PPC Advertising can be an easy way to break into the internet but there are many downsides to it. Unless you are running a community based site, have a site offering very unique content, a valuable service or product the traffic usually only comes as long as your paying for it. Of cour... How to Start Your Own Mailing List I remember reading time and time again when I first begun my Internet Marketing adventure that a mailing list was one of “the” best ways to generate larger amounts of money online. So I wasted no time in implementing a mailing list for my businesses. Or business (to start with). After the best assistance pertaining to antique furniture. Often when you are looking for top information about antique furniture, it will be tricky separating superior information from foolish antique furniture suggestions and directions so it's prudent to know how to judge t... Link Building for Hilltop Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood. After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implement... Click Fraud – Threatening the Internet Economy One of the most popular forms of Internet advertising is pay-per-click (PPC). Merchants place ads with search engines like Google or MSN and the ad appears whenever someone enters a relevant search. If the ad is clicked the merchant pays a fee – anywhere from 5 cen... What Is PageRank? By Jakob Jelling www.sitetube.com Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the... Press Releases and Search Engine Optimization Press Releases and Search Engine Optimization Search Engine Optimization Search Engine Optimization (SEO) is a process of fine tuning your website to get higher rankings on Internet Search Engines like Google, Yahoo and MSN. Broadly speaking there are two types of... Are You Winning or Losing In Google? When tracking how well you're doing against competitors in Google are you winning, losing or just holding your own? Don't know? Doesn't surprise me. Most have no clue if they're winning the Google rankings battle much less the war. Which is a s... Take Advantage Of Google's Linking Algorithm To Maximize Links To Your Site. Links to your site are one of the key components of Google's PageRank technology. With a high page rank, you get higher position on the search engine results page, resulting in more visitors to your site and improving your chances of earning a living online. As the founder... How Search Engines Show You the Money Do Search Engines Drive Internet and Offline sales? According to a recent article by Jason Miller, a reporter for Web Pro News "MSN searchers were 48% more likely to buy online than the average Internet user. His info was based on a report from the month of June by comSco... Guide to Pay Per Click Search Engines Search Engines. What is a Pay Per Click Search Engine? A pay per click search engine is designed for pay for performance advertising. That means that an advertiser pays the search engine owners only for traffic that is delivered to his web site in accordance with k...
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